Whether one is trying to find out niche website, new trends in domain or looking for a new subject for blogs next article, keyword research is the starting point. Developing a list of keywords is one of the first and most important steps in any search engine optimization initiative. Keyword research is a critical component for search engine optimization because when used correctly it provides a road map for both the design and execution of building websites and developing content.
Your keywords in web content makes it possible for people to find website via search engines. A website that is well optimized for search engines “speaks the same language” as its potential visitor base and search engine. In other words, one need to know how people are looking for the products, services or information that website offer, in order to make it easy for them to find you—otherwise, they’ll land on one of the many other pages in the Google results. Implementing keyword SEO will help website rank above competitors.
Following article will discussion scientific method and step by step activities to be done for keyword research. It will also list useful and free tools and websites for keyword research.
What is keyword Research?
“Keyword research is a practice used by search engine optimization professionals to find and research actual search terms people enter into the search engines when conducting a search.”
A keyword is generally a word or phrase that is a topic of significance. Searchers use keywords as a way to identify and verbalize their problem or topic in which they’re looking for more information
Benjamin Brandall from https://ahrefs.com/ calls it a game, the front page of Google is the leaderboard, with each ranked page being one of the top 10 scores.
- Using competing website using https://adwords.google.com
- keyword search box using http://adwords.google.com/keywordplanner
- Using quora.com to find related keywords
- Using social media websites (Facebook and writer) to find what people are searching
- Using google trends to identify search volume over period of time https://www.google.com/trends/
Keyword research should be an ongoing and ever-evolving part maintaining a website. Old keywords need to be reevaluated periodically, and high-volume, competitive keywords (or “head” keywords, as opposed to long-tailed keywords) can often be usefully replaced or augmented with longer, more specific phrases designed not to bring in just any visitor but exactly the right visitors.